Privacy policy

Who is responsible for this website

The website is operated for Actem Environmental Ltd, Firefly Road, Southam, CV47 1AH, UK, company number 15823105. If you have a privacy question about this website or an enquiry you have sent through it, contact info@actem.co.uk or call 01926 956065.

What information Actem may collect

• • Contact details you send through the enquiry form, such as your name, email address, phone number, business or site name, and site location.
• • The details you include about the job, problem, site, servicing need, installation enquiry or compliance issue.
• • Basic technical and usage information created when you browse the website, such as page views, approximate device and browser information, how visitors move through the site, and interaction behaviour such as scrolling, clicking and page engagement.
• • Contact interaction data, such as clicks on phone and email links from the website.

How Actem uses that information

• • To respond to enquiries and decide the most suitable next step for the site.
• • To provide quotes, surveys, servicing, installation advice, compliance support or other requested follow-up.
• • To keep a record of customer and prospect communications.
• • To understand how the website is used and which pages or contact routes lead to genuine enquiries.
• • To improve the website, enquiries process and general sales follow-up.

Lawful basis for processing

Website analytics

Actem uses Google Analytics 4 and Microsoft Clarity to understand how people use the website. This includes information such as page views, page paths, general engagement patterns, successful enquiry-form submissions, clicks on phone or email contact links, and on-page behaviour patterns that help show where visitors are engaging or dropping out.

Google Analytics and Microsoft Clarity may process information such as your IP address, device and browser details, and website interaction data in order to produce reporting for Actem. This helps Actem understand which pages are useful, which enquiries are converting, and where the website can be improved.

Cookies used on this website

The website uses cookies and similar technologies. At the time of the last update above, the main non-essential cookies used for analytics and behaviour tracking are:

Browser and privacy tools may allow you to block or clear cookies, but doing so can affect how some website features or analytics behave.

International data transfers

Some service providers used for website operation, analytics or behaviour tracking, including Google and Microsoft, may process information outside the UK. Where that happens, Actem relies on the provider’s applicable safeguards, such as adequacy regulations, standard contractual clauses, or similar approved transfer mechanisms where relevant.

Enquiry handling

When you submit the website enquiry form, the details are sent to Actem by email so the team can respond. Please avoid sending unnecessary sensitive personal information through the website form.

Sharing information

Actem does not publish your enquiry details on the website. Information may be shared with service providers used to operate the website, email delivery or analytics where reasonably necessary for the website to function and for enquiries to be handled.

How long information is kept

Actem may keep enquiry and customer communication records for as long as reasonably necessary to respond, quote, provide services, manage follow-up, deal with disputes, or maintain normal business records.

Your rights

Depending on the circumstances, you may have rights to:

• • ask for access to the personal data held about you
• • ask for incorrect or incomplete information to be corrected
• • ask for your information to be erased in some circumstances
• • ask for processing to be restricted in some circumstances
• • object to processing based on legitimate interests
• • ask for a portable copy of information you have provided where that right applies
• • ask questions about any decision-making that is carried out automatically

To raise a privacy request, contact info@actem.co.uk.

Right to complain

If you are unhappy with how your information has been handled, you have the right to complain to the Information Commissioner’s Office (ICO). You can find details at ico.org.uk.

Children’s privacy

This website is aimed at business and commercial enquiries. Actem does not knowingly collect personal information from children under 13 through this website.

Policy updates

This page may be updated from time to time as the website changes, including when Actem adds or changes website tools, enquiry handling, or reporting.